The Global Mobile Virtual Network Operator Market is expected to reach USD 91.18 Bn by 2023 expanding, at a CAGR of 6%. Mobile virtual network operators (MVNO) resell wireless network communication services by using the infrastructure, licenses owned by a mobile network operator (MNO).
Learn how to build the strategy and business case to implement. Learn about MVNO Market and how it can provide value to your business. This report also studies the global market competition landscape, market drivers and trends, opportunities and challenges, risks and entry barriers, sales channels, distributors and Porter’s Five Forces Analysis.
The MVNO operator business model and strategies are evolving with the changes in the industry dynamics and regulatory evolution. The players are shifting from the discount based approach to a value-added service with a focus on product innovation. Balancing cost and product differentiation are expected to have a significant impact on the current business model around the forecast period. The second brand and branded reseller business models are expected to witness faster growth in the developed region, such as Western Europe and North America, where the MVNO market reached more than 30% penetration in selected countries by 2015.
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Know How your competitors approach the MVNO Market
Strong brand competition no longer guarantees success. However, affinity by a group of the customer base for a particular brand does exist. Monetizing brands is not that simple. All of these are seen as major challenges. The key players in the Global MVNO market are Boost Mobile, Virgin Mobile USA, Lebara Group, Tracfone Wireless, Inc, Red Pocket Mobile, Tesco Mobile Ltd, Globecomm Systems, Inc, Drillisch Telecom, KDDI Mobile, and PosteMobile.
MVNO Market, by Region
– United States
– the United Kingdom
– Rest of Europe
Asia Pacific (APAC)
– South Korea
– Rest of Asia Pacific
Middle East & Africa (MEA)
– GCC Countries
– South Africa
– Rest of MEA
– Rest of South America
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The growth of the MVNO market largely depends on the weakness of MNOs in their marketing and sales strategies in particular geographies. The successful MVNOs make optimum utilization of the existing telecom infrastructure according to geographies, such as channel infrastructure, media and telecoms brands, and current existing customers that of the MNOs.
Also, the success of MVNOs brands depends mainly on unique brand positioning and value proposition to attract target customers, with the likes of specific ethnic groups, including migrant workers and tourists. Proper identification of emerging niche telecom markets through innovative marketing channels which are beyond the reach of MNOs is expected to drive the MVNO market in that region. Segment-targeted pricing strategies and creative distribution tactics by the players of this industry in developed countries are also expected to drive the growth of the MVNO market worldwide.
Identify Opportunities for MVNO Market Growth
In this crowded, fast-moving landscape, marketing teams have to create big impact with less information to work with. With countless industry related announcements made every day, it becomes noteworthy to get real insights out of it. Under normal circumstances, to check pulse on your product/services and identify new opportunities; market survey released by HTF MI may get you desired results.
Assess Your Strengths
The in-depth competitive landscape and detailed company profile helps you benchmark technological advancement, business strategies, market development activities, latest innovation in products/services offering. It is always crucial to assess our strength to have competitive edge henceforth SWOT analysis along with financials, business overview and products/services specification provides a perfect assessment. Also, the market research gaps and opportunities are revealed and recommended in such a way to reduce the risk to make the company’s marketing strategy cost-effective for business.
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Customers May Help Identify Market Gaps
Additionally, study precisely covers and examine survey analysis by end users along with primary respondents from Industry to assess market evaluation. The qualitative commentary on changing market dynamics of MVNO and consumer behaviour and purchasing patterns helps identify real market gaps. This survey of HTF took a holistic view of consumer behaviours and market perceptions from the start of the pandemic and throughout.
For Consumer Centric Market, Survey or Demand Side Analysis customization is provided wherever applicable which consider Buying behaviour, demographic factor such as Age, Gender, Occupation, Income Level or Education while gathering data. (if applicable)
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