The setting of disruptive prices on new satellite IoT service by Sara Spangelo

Sara Spangelo, the Swarm‘s CEO, announced that the company’s Internet of Things (IoT) is now live. The internet links sandwich-sized satellites to small, handheld hardware to provide remote connectivity at a disorderly market price of $5/month/device.

Swarm was established in 2017, and in 2018 it gained more attention on media for launching satellites without the approval of FCC. Right now, Swarm is a critical player in the satellite IoT market. On Tuesday, Swarm announced its commercial availability after launching 36 satellites in the SpaceX rideshare mission. So far, the company has over 81 satellites in LEO, of which 71 are for commercial use.

Swarm is perpendicularly integrated, and it has designed and constructed software, hardware, and other arrangements for its satellites.  It has also developed a user modem known as Swarm Tile that costs $119 each. The modem can be fixed into any IoT device operating in a distant location. The Tile modem conveys data with other satellites in Low Earth Orbit weighing 400 grams.

 These satellites’ role is to gather data and then pass it to ground stations and place it into API where customers can access it faster. For a full cycle data transmission to be complete, it is usually two-way traffic. The sensor receives a command from the customer, and then the sensor gives the information or data that the client wants. In every three hours, satellites must pass over the Swarm’s ground stations. After launching about 150 small satellites, the company allows data transmission to take place anytime.

Spangelo said that the Swarm pricing scheme is less costly compared to other satellites in the market today. It is 4-20 times cheaper and allows the company to transfer data more regularly since it has many satellites. Spangelo said that with Swarm’s new model, a client who was previously paying $10000 per month to a service provider can now comfortably pay $500 per month. She added that this new pricing is set so as to attract new customers who could not afford to pay for the remote IoT connectivity before.

Spangelo said that this is a better opportunity for small companies in logistics or agriculture businesses. The model will advise them on the risks to take, how to run their price points, and the best markets to enter. Swarm has a high demand in monitoring water applications and maritime tracking as well as tracking trucks. Spangelo said that the company offers its services to both small and medium-sized customers.

Leave a Reply

Your email address will not be published. Required fields are marked *