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Asia Pacific Breweries ventures into Vodka in Mongolia

(beveragemanager.net) - Five years after it invested in a brewery in Mongolia with a local partner, Asia Pacific Breweries (APB) is taking that co-operation to another phase.

“Our maiden investment in the spirits sector in Mongolia will enhance APB’s growth in the Mongolian alcohol market. Though Mongolia is predominantly a vodka market, beer is increasingly gaining popularity. Our diversification into vodka will strategically enable us to build a multi-beverage portfolio to ensure our relevance, sharpen our competitive edge and drive greater top line gain in Mongolia,” said Roland Pirmez, Chief Executive Officer, APB.

Mongolian Beverages will engage in the production, marketing, sales and distribution of vodka and spirits in Mongolia. It will offer brands such as Grandkhaan, Chinggis, Khubilai, Xappa and Eruu which are familiar vodka names amongst consumers in the market.

APB started its beer brewery operation in Mongolia in 2007. Last year, its business in Mongolia recorded a volume gain of 15% versus the year before. (bmg)