News from 

US: Bronco Wine`s switch to PET packaging

Bronco Wine Co., a major US supplier of varietal wines, is establishing a strong position in the single serve, 187ml wine category with the adoption of lightweight PET bottles from Amcor Rigid Plastics.

Bronco, the fourth largest winery in the U.S., recently made a major packaging switch from glass to further penetrate the retail and airline markets and capitalize on PET’s glass-like clarity, portability, sustainability advantages and reduced cost.

Bronco has witnessed strong sales growth in the retail and airline business thanks to the consumer acceptance of these convenient, aluminum screw cap bottles. Wine packaged in PET bottles can be sold at parks, concerts and other outdoor venues while airlines are also drawn to the lightweight and sustainability benefits, according to Fred Franzia, president of Bronco Wine Co. “We’ve added customers in the on-sale (restaurants, bars) and off-sale (retail) segments plus increased sales with our airline customers,” explained Franzia.