O-I creates premium bottle exclusively for German energy drinks producer
The first ever bio-certified energy fruit juices, Germany-based Angel Natural Energy Bio drinks are exclusively available to the on-trade in 250ml glass bottles made by O-I.
With the energy drinks market segment still dominated by other materials, O-I’s success in convincing Angel that glass is the best packaging material for its energy drinks represents something of a “coup” for the world's largest glass packaging manufacturer. O-I’s success in breaking into this challenging market segment is down to its design expertise and to the unique properties of glass, the US-based company announced in a statement. “We decided to use O-I to produce our bottles because the company is flexible and meets our high quality standards,” explains Anja Bettin, Angel Drinks managing director. O-I sales team member Lars Moche says: “We take it as proof that we are on the right track towards increasing the share of glass packaging in the non-alcoholic beverage market segment.” (bmg)
